Brand relaunch, evolving from a more formal/office or special occasions wear to a new original and classy style for daily wear.
Young metropolitan woman, professional or manager, fully dedicated to her job where she puts energies and dedications.
She spends her little free time in reading, visiting galleries, listening to concerts, meeting friends out for dinner.
Adult Woman 30 – 40 years of age
Originality, style, emotion, Feminine Surprise Classy.
Play ground: culture.
Tone of voice: refined and emotional.
Caractère offers a collection of refined clothes and accessories, contemporary and daily wear, always surprising with unexpected combinations and materials.
Caractère, according to its Italian “savoir faire” design, always proposes colours and prints.
We help curvy women to feel beautiful and confident in any occasion by enhancing the uniqueness of each body shape.
Elena Mirò is the Italian pretàporter brand for curvy women.
Adult woman (40ies up).
Adult women, educated, with a good spending power: Madame and Respectable.
I am very concerned about my look and I really care to show the young part of me (that is how I feel myself) and I am ready to pay for it.
Expertise, inclusiveness, premium-ness, femininity, Italian taste
Refined, positive, inclusive