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NEW CREW : CARACTERE & ELENA MIRO

NEW CREW : CARACTERE & ELENA MIRO

25.12.2019.

CARACTERE

 

VISION

Brand relaunch, evolving from a more formal/office or special occasions wear to a new original and classy style for daily wear.

 

POSITIONING

Young metropolitan woman, professional or manager, fully dedicated to her job where she puts energies and dedications.

She spends her little free time in reading, visiting galleries, listening to concerts, meeting friends out for dinner.

 

CORE TARGET

Adult Woman 30 – 40 years of age

BRAND PERSONALITY

Originality, style, emotion, Feminine Surprise Classy.

Play ground: culture.

Tone of voice: refined and emotional.

 

PRODUCT BENEFIT

Caractère offers a collection of refined clothes and accessories, contemporary and daily wear, always surprising with unexpected combinations and materials.

 

REASON WHY

Caractère, according to its Italian “savoir faire” design, always proposes colours and prints.

 

www.caractere.it

 

ELENA MIRO

 

VISION

We help curvy women to feel beautiful and confident in any occasion by enhancing the uniqueness of each body shape.

 

POSITIONING

Elena Mirò is the Italian pretàporter brand for curvy women.

 

CORE TARGET

Adult woman (40ies up).

SOCIODEMOGRAPHIC PROFILE

Adult women, educated, with a good spending power: Madame and Respectable.

 

MINDSET

I am very concerned about my look and I really care to show the young part of me (that is how I feel myself) and I am ready to pay for it.

 

DNA/VALUES

Expertise, inclusiveness, premium-ness, femininity, Italian taste

 

BRAND PERSONALITY

Refined, positive, inclusive

 

www.elenamiro.com

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