UK Energy Drink DRGN Pokes Fun at Boris Johnson’s Less-Than-Clear Quarantine Guidance
Campaign makes playful nod to recent criticism over the government’s handling of the pandemic
Poking fun at that criticism, energy brand DRGN created a series of four outdoor digital posters, which launched across London locations on Monday and position the brand as a tonic to the stressors of modern life.
“Stay in, but not in in; Go out but not out out; Go to work, but don’t travel to work,” the creative reads. “All this advice is tiring,” the sequence concludes. “Beat fatigue from lockdown and beyond.”
DRGN is the world’s first Turmeric superdrink, a natural energy & wellness drink without caffeine & low sugar, inspired by the wisdom of the Far East.
More details via adweek
DRGN Turmeric Superdrink
Natural Energy &Wellness
Made in AUSTRIA.