New Crew : MAISON 21G PARIS
19.04.2026.
MAISON 21G : House Of Bespoke Perfumery
MAISON 21G is on a mission to make the world of Personalised Perfumery accessible to all, with haute couture and sustainable ingredients.
WHY MAISON 21G?
There are 8 billion of you on the planet, each with your own personality, memories, style, skin chemistry and olfactive preferences. Our vision is to create the first collaborative perfumery house, a MAISON de CREATION, where personalization, education, creativity, and sustainability are at the heart of everything we do, allowing you to express yourself through scents.
Imagine a bottle of perfume that encapsulates the SCENT OF YOUR SOUL, said to weigh 21 GRAMS! Join our scent revolution and discover a new world of bespoke perfumery: one that you design, one that smells exactly as you desire, and one that is 100% yours and sustainable.
YOUR SCENT, YOUR STYLE.
OUR FOUNDER
Johanna Monange is a highly experienced scent designer and creative director in the perfume industry, boasting over two decades of expertise working for the most renowned fragrance houses like Firmenich and IFF. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme, One Million by Paco Rabanne, Aqua di Gioia by Armani, Flower Bomb and Spice Bomb by Viktor & Rolf, and many others.
Driven by her passion for creativity and co-creation, Johanna founded Maison 21G in 2020. Her vision is to democratize the creation of unique scents, providing individuals and brands the opportunity to craft their own signature fragrances with their favorite natural ingredients and extend them into various scented bespoke objects.
With Maison 21G, she breaks conventions and eliminates all perfumery intermediaries. She connects you directly with Haute Couture perfumery oils, allowing you to create your own perfumes.
Johanna loves and respects nature, empowering you to blend your own scents using only clean, vegan, and sustainably sourced ingredients that are healthy for your skin and the planet.
TRUSTED BY THE WORLD’S LEADING LUXURY HOTELS
Maison 21G Paris has partnered with the world’s most prestigious hospitality brands and boutique hotels to deliver unforgettable, multi-sensory experiences through signature scents and refined sensory design.
With Maison 21G Paris, you gain:
Your Unique Signature Scent Creation
Scent Integration and Diffusion
Bespoke Ancillaries & Amenities
Retail Hotel-Scented Products
Create Your Company’s Signature Scent
Unleash creativity through team-building workshops and bespoke corporate gifts. Elevate your brand experience with your tailor-made scent, diffused to perfection and infused into unique, branded objects.
We are the first collaborative perfumery house for the luxury-lifestyle generation, who wants to stand out from the everyday common scents.
YOUR SCENT, YOUR STYLE